let me introduce myself…

LIVING MY DREAM OF CAPTURING YOURS:

I’m Bear, and I am 8AM. And 8AM is me.

After two decades in the rat race, where success was delivered by email and progress was measured in floors not grades, the futility of climbing became an ironic and intoxicating antidote.

I guess i found my tribe; capturing the moments and expressions that sum up this sport has become an obsession, and looking around i quickly realised that the sense of presence-in-adventure that climbing unlocks in me, lives in all of us. When we’ve found it, the drive to improve focusses our efforts from beating others to beating our former-selves. This delivers a sense of accomplishment like no other.

I’ve dedicated myself to seeking out these moments and offering them to you in an image that I hope you can look back on, to remember you at your best, where ambition beat-out doubt, both for motivation and for posterity.

8am is how I do that, read on to see what 8AM stands for…

8AM IS built on PURPOSE ABOVE PROFIT .

  • 8AM leaves no trace

  • 8AM is carbon neutral

  • 8AM does the right thing

  • 8AM sells satisfaction not services